India's first collagen wellness brand,
backed by 100 years of Japanese science
We didn't start as a wellness brand.
We started as the science behind one.
Most collagen brands buy an ingredient and put it in a jar.
We make the ingredient. Gelixer is the consumer face of Nitta Gelatin India Limited —
a company that has been manufacturing collagen peptides for food, pharmaceutical,
and nutrition industries for decades.
When we launched Gelixer in 2010, we weren't entering the wellness market.
We were finally letting Indian consumers access what the world already trusted.
It began, as most great things do, with a question.
In 1918, researchers at a small Japanese laboratory began studying collagen — the protein that holds the human body together. Not to make a supplement. Not to sell a product. Simply to understand what this extraordinary molecule could do.
What they discovered over the next century would eventually change the way millions of people around the world care for their skin, joints, and bones. But in 1918, they were just asking questions.
A century of collagen science — before Gelixer existed
Collagen science starts in a Japanese laboratory. The goal: understand this extraordinary protein that gives our skin its firmness, our joints their cushion, and our bones their strength.
Decades of Japanese collagen research find a new home in India, as the foundations are laid for what would become Nitta Gelatin India Limited — bringing world-class manufacturing standards to Indian soil.
A dedicated manufacturing facility opens in Kochi, Kerala — built to Japanese quality standards, and built to last. This is where the collagen peptides behind Gelixer are made.
Years of refinement go into perfecting collagen peptide formulations — improving purity, absorption, and taste, long before "collagen" became a household word in India.
A Journey of Innovation by Nitta Gelatin India Limited
Since its launch in 2010, Gelixer has evolved from a single collagen product into a modern wellness brand offering multiple collagen-based solutions across India. Every milestone below is a decision that was harder than it sounds.
Gelixer launches as the consumer-facing collagen brand of Nitta Gelatin India Limited — bringing decades of manufacturing expertise directly to everyday Indian households for the first time.
Gelixer takes its first steps online, building an early digital presence and expanding distribution to reach customers beyond traditional retail.
A packaging overhaul brings Gelixer's look closer to its substance — cleaner design, clearer information, and a brand identity ready for a growing customer base.
Gelixer arrives on Amazon, putting decades of collagen science within a click's reach for customers across the country.
E-commerce becomes central to Gelixer's strategy, with expanded marketplace presence and a growing community of repeat customers discovering collagen for the first time.
Gelixer undergoes a full rebrand — new identity, new tone, new visual language — built to reflect the science-first story behind the products.
The product line grows beyond the original formula, with new collagen solutions developed to support skin, joints, and bones for different lifestyles and needs.
A redesigned website and a new wave of product innovation give customers a faster, clearer way to find the right collagen solution for them.
Gelixer embraces AI-powered tools to personalise recommendations, sharpen customer support, and keep building on a century of collagen science — with the next chapter already underway.
We are the collagen supplier that became a wellness brand.
That distinction matters more than any claim on a jar. When you choose Gelixer, you are buying directly from the manufacturer. No middleman. No markup on someone else's ingredient. The same collagen peptide technology trusted by pharmaceutical and nutrition companies in 30+ countries
collagen research
collagen science
Nitta collagen
What makes Wellnex® different
Gelixer uses Wellnex® - a proprietary hydrolyzed collagen peptide developed over decades of Nitta research. Enzymatically broken into di- and tri-peptide fragments for up to 90%+ bioavailability.
Cold-water soluble. Up to 98% protein content. Clinically studied for skin, joint, bone, and metabolic health.
Manufacturing certifications
We built a product for every reason the body needs collagen.
Collagen does not do one thing. It holds everything together-skin, joints, bones. muscles, and metabolism. As we learned more about how different people use Gelixer, we designed formulations to match.
Gelixer CollagenPep (Orange flavour) 150 g (10 g each x 15 sachets)
Gelixer CollagenPep (Vanilla flavour) 150 g (10 g each x 15 sachets)
Gelixer Collagen Beauty (Orange flavor) 180 gm
Gelixer Collagen Classic (Unflavoured) 500 gm
Gelixer Collagen Classic (Unflavoured) 180 g
Gelixer Collagen Active (Mango flavour) 250 g
